Last updated: August 4, 2026
Embedara ("Embedara," "we," "us," or "our") builds websites and runs Google review systems for local service businesses. This policy explains how we handle information when you visit embedara.com, contact us, become a client, or receive text messages from a system we operate.
We have written this in plain language on purpose. If anything here is unclear, email hello@embedara.com and we will answer directly.
Section 1Information you give us
We collect information you provide when you fill out a form on our site, book a call, reply to an email or text from us, or become a client. Depending on what you do, that can include:
- Name, business name, email address, and phone number
- Your business's service area, services offered, hours, and pricing
- Access you grant us to your Google Business Profile
- Customer contact lists you choose to import for a review campaign
- Billing details, which are processed by our payment processor — we never see or store full card numbers
- Anything else you send us in a message, form, or call
Section 2Information we collect automatically
When you visit embedara.com we collect standard technical information: IP address, browser type, device type, pages viewed, and referring page. This is ordinary server and analytics data. We use it to understand which pages work and to keep the site running.
We do not use advertising trackers, and we do not build advertising profiles about visitors.
Section 3Information from public sources
Before we contact a business, we may look at information that is already public — a Google Business Profile, a website, a public social media page. That means a public business name, address, phone number, category, rating, review count, and website status.
If we contacted you and you would rather we did not, reply "no thanks" to any message and we will remove you from our list the same day, permanently.
Section 4Text messaging
Two kinds of text messages exist in our systems, and they work differently.
Messages from Embedara to you
If you give us your mobile number and agree to receive texts, we may send you appointment reminders and messages related to work we are doing for you. We do not send cold marketing texts to anyone, ever.
Messages we operate on behalf of a client
When a business hires us to run its systems, we message that business's own customers on that business's behalf. Depending on the systems the client runs, that can include review requests after a completed job, replies to missed calls and inquiries (including asking follow-up questions to understand what the customer needs and when), quote and estimate follow-ups, and appointment or payment reminders. Those customers are the client's customers, and the client is responsible for having the relationship and permission that makes contacting them appropriate. We act as a service provider in that arrangement, and conversations we handle are visible to the client whose business the customer contacted.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.
All other categories described in this policy exclude text messaging originator opt-in data and consent. That information will not be shared with any third parties, and it is never sold, rented, or passed to lead generators under any circumstance.
You can stop messages at any time by replying STOP. Reply HELP for assistance, or contact us at hello@embedara.com or (208) 251-9931. Message and data rates may apply. Message frequency varies.
Our full messaging terms are in our Terms of Service.
Section 5How we use information
- To deliver the services you hired us for — building your site, running your review, lead-capture, and follow-up systems, managing your Google Business Profile
- To communicate with you about your account, your project, and your results
- To message your customers — review requests, lead responses, quote follow-ups, and reminders — when you have engaged us to do so
- To handle billing
- To improve our own site and services
- To meet legal obligations
We do not sell personal information. We do not rent it. We do not trade it.
Section 6Who we share information with
We share information only with service providers who help us run the business, and only to the extent they need it to do their job. These currently include:
- HighLevel (GoHighLevel) — CRM, workflow automation, messaging, and review management
- Calendly — call booking
- Vercel — website hosting
- Google — Business Profile management and analytics
- Our payment processor — billing and invoicing
Each of these is bound by its own terms and handles data on our instructions. We may also disclose information if the law requires it, or to protect our rights or someone's safety.
As stated in Section 4, text messaging opt-in data and consent are excluded from all sharing described here.
Section 7Cookies
We use only the cookies needed to make the site work and to gather basic, aggregate analytics. We do not use third-party advertising cookies or cross-site tracking pixels. Your browser can block cookies; the site will still work.
Section 8How long we keep information
We keep client records for as long as you are a client and for a reasonable period afterward to meet tax, accounting, and legal obligations. Prospect information is deleted on request. Anyone who opts out is added to a permanent suppression list — which means we retain the minimum needed to make sure we never contact you again.
Section 9Your choices
- Email: reply "no thanks" or use the opt-out in any message
- Text: reply STOP
- Access, correction, or deletion: email hello@embedara.com and we will handle it
Depending on where you live, you may have additional rights under state privacy law. We honor those requests regardless of whether the law technically applies to us.
Section 10Children
Our services are for businesses. We do not knowingly collect information from anyone under 18. If we learn we have, we delete it.
Section 11Changes and contact
If we change this policy we will update the date at the top. Material changes will be communicated to active clients directly.
Questions about this policy, or about any information we hold:
Embedara
784 S Clearwater Loop Ste B
Post Falls, ID 83854
hello@embedara.com
(208) 251-9931